Via Solis

Via Solis is a sportswear brand made 100% with natural fibers. Its catalog stands out for high-quality sustainable garments, including t-shirts, tops and shorts. The relationship with the client began with an urgent need for technical rescue for their online store. Thanks to the immediate results of this intervention, The project has evolved into a web reconstruction total accompanied by a rebranding integral of the brand.

Phase 1: Setup and stabilization of E-commerce

The initial goal was to resolve critical performance issues that were blocking sales and impacting user experience.. To achieve, we execute a deep audit and apply precise technical solutions:

• Interface and usability correction: Comprehensive mobile menu repair, the header, the start video and the sliders. Besides, we eliminated duplicate templates that generated structural conflicts.
• Performance Optimization (WPO): Thorough cleaning of the WordPress environment reducing dependence on unnecessary plugins. We implement advanced caching systems and serve images in WebP format to dramatically speed up loading times.
• Conversion Optimization (CRO): Integration of a mini side cart (side cart) to reduce friction in the payment process and streamline the checkout.
• Multilingual Architecture: Implementation and configuration of a premium system with automatic translation to facilitate the international expansion of the brand.
• SEO and Accessibility Improvements: Technical adjustments on-page to facilitate search engine crawling and ensure accessible navigation for all users.

Phase 2: Rebranding and Development from Scratch

The stabilization of the platform generated a positive commercial impact, consolidating absolute customer trust in our development team. This success has brought us to the current phase: creating a new online store from scratch.

This new digital architecture is custom designed to accompany the new visual identity of Vía Solis, ensuring clean code, a scalable structure and a fully optimized environment to dominate search engines.

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